– “The unconscious mind”
“Hidden depths – “New thoughts on how the mind works”
“In his latest book, “Subliminal”, Leonard Mlodinow, a theoretical physicist who has been developing a nice sideline in popular science writing, shows how the idea of the unconscious has become respectable again over the past couple of decades. This development has been helped by rigorous experimental evidence of the effects of the subconscious and, especially, by real-time brain-scanning technology that allows researchers to examine what is going on in their subjects’ heads,'” quoting the April 28th edition of The Economist.
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– From Scientific American:
“The following is an excerpt from the new book, Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow. Copyright © 2012 by Leonard Mlodinow. Published by arrangement with Pantheon Books, an imprint of The Knopf Doubleday Publishing Group, a division of Random House, Inc.”
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